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Friday, 29 September 2017

How To Increase Your Website’s Traffic Through Social Media Optimization



How To Increase Your Website’s Traffic Through Social Media Optimization {Social Media Marketing} in 2017:

Social Media Optimization, undoubtedly is a really important concept when concerned with Digital marketing, this is a field that allows the owners of websites, blogs or brands to directly communicate with their niche. There are a lot of benefits of this field and you can use it to generate traffic on your website. To give you an example, just think that Facebook alone has a user base of 1.8 billion people per month, and Twitter’s user base is of 313 million people per month. So you can easily get an idea of how much potential do these social media handles have, if generating traffic is what is your goal.


How To generate use Social Media To Its Optimum:

Social media is a really massive space, having numerous platforms for every niche, and each platform has its set of features. What is so great about this is that if you are looking from a blogger’s point of view, an E-commerce website’s point of view, a corporate’s point of view, you can witness this medium’s powers at a different level and in a totally different way.

For instance, if showcasing your interests is what you want, Pinterest and Instagram are the mediums for you, but if you want to interact with your audience directly, you can use mediums such as Facebook and twitter. Also social bookmarking sites such as Reddit and LinkedIn, which again to some extent is a social bookmarking site can help you expand your expand your professional circle and help your business to generate leads. Simply put, every social media platform has its pros and limitations. To use each and every medium to its optimum you should have a perfect knowhow of how to use them so as to generate maximum benefits.

What To Do On These Platforms:

As social media optimization has nothing to do with investing money like in social media marketing, here it is all about you and your hard work and the connection that you build with your niche. Here are some important tips, that will not just help you generate traffic for your website, but also build a long term relationship with them:
  • First, you need to build an audience that is really active on social media, and indulges in engaging conversations.
  • Then you need to make sure that the content that you post is not only on important days, say when you are launching a product or when something really important is happening, rather you should have regular updates on your pages, such as your Facebook page or your Twitter handle so that the audience always knows about your brand’s presence.
  • You should blend in with the trends, which means you should post content that is related to your niche and the latest trends in the field too.
  • Write and post content according to the taste that your audience has. If you feed them with what they want, they ought to come to your website to know more.
  • Generate leads and collaborate with others of your niche. No one reaches the top alone, you need to have people by your side to support you, and who better than the people of your niche with whom you all can grow together.
  • Make whatever content you post engaging so that more conversations happen in the comments section.
  • Answer EVERY comment, this shows that you respect your audience and this builds their faith in your brand.
  • Live videos are another way of engaging with your audience directly.
These were all but, just a few ways in which you can drive traffic to your website, to know more enroll at Digital technology Institute, New Delhi.

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